Contemporary Marketing- Consumer Behavior Research Paper

Contemporary Marketing- Consumer Behavior - Research Paper Example The type of marketing that is in place today is what is referred to as contemporary marketing. Contemporary marketing, unlike the previous types, has so many considerations to put in place because of the advancements in consumer behavior. While in previous years the procedures involved in successful marketing were simple and absolute, today the complexities have made a somewhat difficult task (Mills, 2004). This paper’s focal point is to analyze and outline the major issue that may arise from consumer behavior and contemporary marketing. The paper also focuses on the link that lies between the two concepts. The issued discussed in this paper are those that are directly related to consumer behavior and contemporary marketing. The issues presented are not the sole viewpoint from which the matter at hand can be analyzed. The level on which a person is dependent on their references varies with the closeness that they share (Charlesworth, 2014). Firstly, there is the primary category of references. This group of people consists of friends, coworkers, family members, and relatives. These people usually influence the consumer reasons. The first reason is that they may have used the product in question at a certain point in time. The second reason is that they may have specific knowledge concerning the product in question. The third reason, the greatest, is that the relationship that an individual has with the people listed determines their categorization in the following groups; Bachelor, Newlywed, Parent, Old age (with adult children). A Bachelor for instance, only values their preference and satisfaction. A parent on the other hand must make purchases that are of value and does not inconvenience their offspring According to a research study carried out by PMR research; consumers prioritize these this influences in different measure. Out of a study carried of 500 regular consumers of a multipurpose store the following