Task3 submitted Essay

Task3 submitted Essay Task3 submitted Essay Task 3 – Managing Products & Services eBusiness/QRT2 May 31, 2014 Anthony Duran Brighter Day Productions Site Map About Facebook Twitter Social Media Pinterest Blog Homepage Event Services Weddings Images/Text Corporate Images/Text Social Images/Text Family Images/Text Current Year Images/Text Annual Conference Ima Previous Years Registration Special Events Products Contact Annual Award Images/Text Nominations Store Shopping Cart Check-out Brighter Day Productions Site Design Mock-up As per the recommendation, the website enhancements include adding the terms â€Å"event planning† for improved Search Engine Optimization (SEO), adding links to social media sites and blogging. It was also recommended that BDP offer products to sell online. Therefore, an online store and shopping cart were added, too. Additional graphics are recommended so potential customers can see what they can expect from BDP. Home page: A new logo design was recommended. The owner is working with a graphic artist to design a new logo. A slideshow banner can run by default. A small page edit should allow the owner to change the banner to highlight upcoming events as a way to increase promotion. Event Planning Services: the term event planning will draw more hits and optimize searches driving more potential customers. Each photo is a link to more graphics and brief text descriptions Products: It is recommended that BDP provide several standard products used when planning parties for the do-it-yourself hosts. Using the basic terms will also enhance keyword searches leading to the website. Each photo is a link to the actual product BDP can rent or sell. Brighter Day Productions Site Development & Maintenance Included Components Hosting Vendor Initial Cost Maintenance Comments Cost $0 set-up $79/mo Shopify Professional (2014) Domain Registration 1st month payment$79 Domain Transfer Contracts are month-month as a standard, but can sign-up for an annual or biannual contract. Credit card payment fees: ï‚ · ï‚ · Website Builder Shopping Cart Online: 2.5%+$0.30 Swipe: 2.5% Additional 1% transaction fee if using an outside payment gateway SEO SSL Certificate 5GB File Storage Mobile Site Reports 24/7 Support Merchant Account/ Payment Processor PayPal Payments Advanced (2014) $0 set-up $5/mo Per Transactions fees: ï‚ · 0-$3K/mo=2.9%+$0.30, ï‚ · $3-10K/mo=2.5%+$0.30, ï‚ · $10K/mo=2.2%+$0.30 American Express – 3.5% No early termination or downgrade fees, if sales $3k/mo Free Card reader available for onsite transactions (additional fees apply) International sales – additional fees apply from 2.9-3.9%+$0.30 (dependent on transaction amount – calculator available online) After discussing the various website development options with the business owner, a decision was made to go with Shopify over GoDaddy. She chose Shopify because she felt it provided the most options and flexibility at an affordable price. The owner was able to chat with an online representative and ask various questions for clarification. This was a big sell point for the owner because attempts to talk with the other vendor was not a simple. Another reason