Friday, May 3, 2019
Head & Shoulders shampoo SWOT Analysis Essay Example | Topics and Well Written Essays - 500 words
Head & Shoulders shampoo SWOT Analysis - act ExampleThis is making the brand to miss a large client base, which plays a major bureau in boosting the revenues of the keep company. In the cracker-barrel areas, especially in India, approximately people lack of sufficient raising in about the product. They are unaware of what the product is meant for and the company has not taken sufficient measures to say the brand to them. As such, the company is losing potential clients in the countryfied areas to competitors who have introduced the product in the rural areas. Furthermore, a large number of products are prevalent in the market, challenging clients on the best brands to discern (Rahman & Kazi, 2012). Due to this, the clients may end up missing the Head & Shoulder brand, which may address their call for effectively unlike the case of other brands.Opportunities The major opportunities for Hair & Shoulders brand include the untapped rural market, growing income levels for the cl ients, huge domestic help market in the entire country, massive export potential for the company, and wide investment in clients towards consumer goods. In this case, the brand needs to focus its attention on the rural and domestic market, particularly because the income levels of consumers are rising at a rapid base. As such, the brand will mint a considerable market share in the economy, allowing it to boost its competitive advantage significantly. In addition, most countries around the world are introducing favourable FDI policies. In this case, the company is capable of investing its operations globally, allowing it to brushup the equity of its brand. Moreover, the brand focuses on individuals of all age groups, particularly middle-aged women. Here, the brand has managed to acquire a considerable market share, which has played a major role in raising its revenue and profitability, allowing the company to become highly competitive in the global market (Rahman & Kazi, 2012).Th reats In terms of threats, the elimination of upshot
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